So we are now changing course to offer our manuals as subscription-based HTML documents that can easily be updated to keep pace with the fast-changing online publishing world and offer subscribers unlimited access to all 5 modules throughout the one-year subscription.

This change in plans has delayed the publication of our manuals until February 1999.

The series, "Aggressive Online Publishing Strategies that Strengthen Weekly Newspaper Franchises", will consist of 5 online publishing modules with in-depth coverage of the following critical areas:

• OPERATIONS -- Determine profitable policies, what your existing staff and equipment can accomplish, and what else you will need to accomplish your goals;
• SALES -- Learn the differences between online and offline selling as you move from selling advertising to selling "partnerships";
• CIRCULATION -- Learn the importance of "planning" your online promotion through search engines, as well as the importance of E-Mail and offline promotion;
• EDITORIAL -- Why you must develop special interest communities, or niche sections, as opposed to traditional print newspaper sections;
• TECHNOLOGY -- There is a lot of neat gadgetry out there -- most of it will ruin your readers' experiences. Learn what technologies the current Internet infrastructure will realistically permit and how they can help you increase revenues.